I’ve seen certain self-published authors make up a fictional publisher and give it a name, to avoid what many see–and shouldn’t–as leprosy: admitting your book is sold by Amazon Digital Services. They’re afraid that if potential readers know it’s self-published, they’ll avoid it like the plague. I can’t believe there’s still a stigma against self-pubbing in 2016 but, apparently, it remains. Therefore, they outright deceive potential readers by tricking them into thinking they’re published. I can’t believe, with how many self-pubbers have become bestsellers, that this is still done. Again, agents turn down a lot of books they like because they don’t think they can sell them. If a self-pubber hits the bestseller list on Amazon anyway, good for him or her.
My issue with it is for an obvious reason: it’s lying, and that’s wrong. It’s not the kind of relationship I’d set up with potential readers. Maybe it is leprosy for most self-pubbers that aren’t the lucky few that make a good living at this, but I’m still not selling my soul. And what if readers find out you’re not really published? What, lie again? That’s what I was taught in high school, that one fib leads to another.
If an excellent horror author such as Sam West can admit his books are sold by Amazon Digital Services, so can I. It may just be an opinion, but at least I’m not insulting the intelligence of my readers.